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     Single-page site: one URL, with every portfolio image declared as an
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  <url>
    <loc>https://imhaidee.com/</loc>
    <lastmod>2026-07-31</lastmod>
    <changefreq>monthly</changefreq>
    <priority>1.0</priority>
    <image:image>
      <image:loc>https://imhaidee.com/images/dyson-1.webp</image:loc>
      <image:title>Dyson — Creative Direction by IMHAIDEE</image:title>
      <image:caption>A full campaign study for Dyson, pairing macro engineering detail with headline-led poster design and dust-in-motion product photography.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://imhaidee.com/images/byredo-1.webp</image:loc>
      <image:title>BYREDO — Creative Direction by IMHAIDEE</image:title>
      <image:caption>A conceptual fragrance study for BYREDO, using intimate portraiture, sculptural fabric and quiet absence to make scent and memory visible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://imhaidee.com/images/itv-1.webp</image:loc>
      <image:title>ITV Granada — Creative Direction by IMHAIDEE</image:title>
      <image:caption>A conceptual identity study for ITV, translating the energy of broadcast into colour, motion and dust captured mid-explosion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://imhaidee.com/images/puma-1.webp</image:loc>
      <image:title>Puma — Creative Direction by IMHAIDEE</image:title>
      <image:caption>A wide-ranging study for Puma, spanning kinetic performance capture, product-in-nature imagery, editorial fashion and the brand mark reimagined as a living material.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://imhaidee.com/images/carlsberg-1.webp</image:loc>
      <image:title>Carlsberg — Creative Direction by IMHAIDEE</image:title>
      <image:caption>A conceptual campaign for Carlsberg, pairing macro shots of foam and barley with a bubble world where each pocket holds a moment people share over a drink.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://imhaidee.com/images/amiri-1.webp</image:loc>
      <image:title>Amiri — Creative Direction by IMHAIDEE</image:title>
      <image:caption>A texture-led study for AMIRI, spanning playful material surrealism, garment craft, motion and architecture, grounded by intimate human detail and shadow-lit portraiture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://imhaidee.com/images/lejacquard-1.webp</image:loc>
      <image:title>Le Jacquard Francais — Creative Direction by IMHAIDEE</image:title>
      <image:caption>A celebration of premium heritage textile craft.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://imhaidee.com/images/tranq-1.webp</image:loc>
      <image:title>Tranquility — Creative Direction by IMHAIDEE</image:title>
      <image:caption>An atmospheric exploration into wellness pacing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://imhaidee.com/images/parda-1.webp</image:loc>
      <image:title>Parda Paradise — Creative Direction by IMHAIDEE</image:title>
      <image:caption>A premium conceptual framework highlighting modest contemporary art.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://imhaidee.com/images/independent-1.webp</image:loc>
      <image:title>Independent Concept — Creative Direction by IMHAIDEE</image:title>
      <image:caption>Abstract cinematic concepts blending people, movement and visual symbolism.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://imhaidee.com/images/futuretech-1.webp</image:loc>
      <image:title>Future Tech Study — Creative Direction by IMHAIDEE</image:title>
      <image:caption>Speculative tech brand visuals leveraging cool cyan tones.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://imhaidee.com/images/tua-1.webp</image:loc>
      <image:title>The Ummah&apos;s Apparel — Creative Direction by IMHAIDEE</image:title>
      <image:caption>Experimental fashion framework tracking hard silhouette dynamics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://imhaidee.com/images/rwf-1.webp</image:loc>
      <image:title>Redwood Founders — Creative Direction by IMHAIDEE</image:title>
      <image:caption>Purposeful founder focused framing built for the doers of tomorrow.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://imhaidee.com/images/ths-1.webp</image:loc>
      <image:title>The Human Signal — Creative Direction by IMHAIDEE</image:title>
      <image:caption>An abstract cinematic project about people trying to stay connected inside vast, impersonal spaces.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://imhaidee.com/images/ah-1.webp</image:loc>
      <image:title>Aphrodites Haven — Creative Direction by IMHAIDEE</image:title>
      <image:caption>A romantic visual concept exploring faith, compatibility and meaningful human connection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://imhaidee.com/images/tsom-1.webp</image:loc>
      <image:title>The Shape Of Memory — Creative Direction by IMHAIDEE</image:title>
      <image:caption>An experimental visual study where fragments of human memory appear as physical objects.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://imhaidee.com/images/ua-1.webp</image:loc>
      <image:title>Under Armour — Creative Direction by IMHAIDEE</image:title>
      <image:caption>Stress-testing the limits of modern performance wear through fabric, geometry and movement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://imhaidee.com/images/pr-1.webp</image:loc>
      <image:title>PRADA — Creative Direction by IMHAIDEE</image:title>
      <image:caption>An experimental fashion study where iconic Prada objects are preserved inside monumental blocks of ice.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://imhaidee.com/images/motu-1.webp</image:loc>
      <image:title>MOTUS — Creative Direction by IMHAIDEE</image:title>
      <image:caption>An experimental fashion study where garments are sculpted by motion itself, using kinetic drapery, distorted silhouettes and freeze-frame movement to turn fabric into a living force.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://imhaidee.com/images/bmw-1.webp</image:loc>
      <image:title>BMW — Creative Direction by IMHAIDEE</image:title>
      <image:caption>An experimental automotive study exploring BMW through shifting environments, sculptural details and unexpected visual ideas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://imhaidee.com/images/mm-1.webp</image:loc>
      <image:title>Marble &amp; Machine — Creative Direction by IMHAIDEE</image:title>
      <image:caption>A Michelangelo-inspired visual study blending classical sculpture, sacred light, human form, and contemporary image-making.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://imhaidee.com/images/rim-1.webp</image:loc>
      <image:title>RIMOWA — Creative Direction by IMHAIDEE</image:title>
      <image:caption>A refined editorial fashion concept for RIMOWA, shaped through cinematic art direction, luxury campaign imagery, and a distinctly modern visual language.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://imhaidee.com/images/evisu-1.webp</image:loc>
      <image:title>Evisu — Creative Direction by IMHAIDEE</image:title>
      <image:caption>A conceptual fashion study for Evisu, combining unconventional visual ideas with refined editorial direction, cinematic imagery, and a bold contemporary aesthetic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://imhaidee.com/images/bridges-1.webp</image:loc>
      <image:title>Bridgestone — Creative Direction by IMHAIDEE</image:title>
      <image:caption>A conceptual automotive project for Bridgestone, combining dynamic motion, realistic imagery, and refined visual direction to communicate performance, precision, and control.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://imhaidee.com/images/cartier-1.webp</image:loc>
      <image:title>Cartier — Creative Direction by IMHAIDEE</image:title>
      <image:caption>A luxury campaign for Cartier centred on the Santos de Cartier, using deliberate motion blur to set fast-moving worlds of motorsport, aviation and yachting against the watch&apos;s untouched precision.</image:caption>
    </image:image>
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