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I M H A I D E E

Creative Direction / Film / Post

THE VISUAL ENGINEER for modern brands.

Creative direction and film for brands worth slowing down for

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— 01 / Selected Work

Creative Direction / Film / Post

Dyson

A full ad campaign for Dyson, pairing macro engineering shots with headline-led posters and product caught mid-motion in dust.

BYREDO

For BYREDO, intimate portraits, sculpted fabric and quiet absence stand in for a scent you can't photograph.

ITV Granada

Broadcast energy turned into colour, motion and dust mid-explosion for ITV's identity.

Puma

Puma spans kinetic performance capture, product-in-nature imagery, editorial fashion and the brand mark rebuilt as a living material.

Carlsberg

Macro shots of foam and barley meet a bubble world for Carlsberg, where every pocket holds a shared moment.

Amiri

AMIRI moves between playful material surrealism and considered minimalism, spanning garment craft, motion, architecture and portraiture in one project.

Le Jacquard Francais

Heritage textile craft for Le Jacquard Français, shot close enough to see the weave.

Tranquility

Wellness, slowed right down. Pacing over incident.

Parda Paradise

Modest contemporary art, given the same presence as any premium gallery brand.

Independent Concept

People, movement and symbolism, worked without a brand or brief to anchor it.

Future Tech Study

A speculative tech identity, built around cool cyan tones and clean geometry.

The Ummah's Apparel

Fashion pushed toward a harder, more architectural silhouette.

Redwood Founders

Founder portraits, built for people actually building something.

The Human Signal

People trying to stay close inside spaces built at an impersonal scale.

Aphrodites Haven

Faith, compatibility and connection, kept warm rather than staged.

The Shape Of Memory

Memory, given a physical, photographable form.

Under Armour

Performance wear pushed to see what it's actually built to take.

PRADA

Iconic Prada pieces frozen inside ice, lit to feel collectible rather than photographed.

MOTUS

Garments sculpted entirely by motion, from kinetic drapery to freeze-frame timing.

BMW

BMW, moved through shifting environments and sculptural detail rather than one hero shot.

Marble & Machine

Classical sculpture and sacred light meeting contemporary image-making, after Michelangelo.

RIMOWA

A travel brand given editorial, campaign-grade treatment instead of catalogue photography.

Evisu

Heritage denim pushed toward something bolder, kept editorial rather than experimental for its own sake.

Bridgestone

Motion, precision and control made visible for Bridgestone, without the usual motorsport clichés.

Cartier

The Santos de Cartier held sharp and still while motorsport, aviation and yachting blur past it.

No Brief

Work with no client behind it, just whatever's held my attention long enough to make properly.

Years Behind the Lens

Brand Collaborations

Selected Projects

Frames Delivered

— 02 / Recognition

2026OMB AwardsCreative Direction

2026Yorkshire Digital AwardsBest Use of AI in Production

2025OMB AwardsCreative Direction

2022Northern Creative AwardsBest Direction

2018Leeds Digital FestivalRising Talent in Film

2017West Yorkshire Creative AwardsBest Newcomer

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